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Increasing Your Web Presence

Increasing Your Web Presence
  7th Apr 2018 at 14:07     Social Media Marketing, Marketing

In today's world, having a robust web presence isn't optional anymore. It's a necessity for a thriving business, one that requires a professional plan, a professional execution, and professional upkeep. Half measures won't get you anywhere...

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Social Media Marketing: Dialogue is Important

Social Media Marketing: Dialogue is Important
  6th Apr 2018 at 08:58     Social Media Marketing, Marketing

The effectiveness of mass media in marketing has been shown time and time again with iconic ads from companies like Guinness and Coca-Cola. As mass media has developed new mediums for communication have been created and with them different ways of communicating to your customers. Social media is no exception...

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Using Colour Psychology to Improve Marketing

Using Colour Psychology to Improve Marketing
  4th Apr 2018 at 17:44     Marketing, Graphic Design

Colour has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Colour can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim colour to be their primary reason for purchase...

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