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Using Colour Psychology to Improve Marketing

Using Colour Psychology to Improve Marketing
  4th Apr 2018 at 17:44     Marketing, Graphic Design

Colour has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Colour can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim colour to be their primary reason for purchase...

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